NASER is living the practical luxury. Being sustainable is remaining true to ourselves.

These are the NASER attributes that will be planted to the next generations.

Indeed, working for each other is the way to succeed and that will lead the global understanding for the true peaceful future. And above all, we have to always serving to lead.

Ethical fashion and sustainability are main concerns and they are the new scope of the future of fashion.

NASER, as a brand and a company, will adopt the same conduct and ethics (values and principles) for all directors, officers, and employees.


Integrity, Excellence, Fairness, Sense of purpose, Inclusivness


To build common understanding, apply our values, to be accountable, work as a team and no one should operate with unethical practices.

We believe at NASER that things are changing for the better to a new type of fashion industry based on ecological and holistic principles of closing the loop on materials that prioritizes our communities and values and respecting all the people in the supply chain.

We really have to understand the behavior of change and invent it. Sustainability asks us at NASER as human beings to consider really deep questions about how personal relationships to nature and the ethics in our actions. We need to encourage on bringing personal values to work. We always need to come up with creative solutions and preserve innovation.